There is probably nothing less hip in the Brooklyn lean-to lo-fi scene than “branding,” and yet it turns out to be something that wunderkinds The Beets are exceptionally good at. From the cover art of their first record, Spit On The Face Of People Who Don’t Want To Be Cool (Captured Tracks 24), to a large banner that hangs behind the band (spelling out their allegiance to Jackson Heights), they have employed Matthew Volz as band artist. I think the crusty crayola renderings nicely fit the band’s coffee-can acoustics.

Above Flyer for tonight’s show at Death By Audio, where the Beets are joined by labelmates Beach Fossils, San Diego’s Christmas Island, Nude Beach, and Tough Knuckles ($8).